If you’re a small business or individual looking for some top free marketing tools, read on! We’ve collected some of our favorite marketing and productivity tools to help you succeed without spending any money.

1. Canva

Canva is a user-friendly graphic design website that allows you to create all sorts of content. There are templates for things like: social media posts, invoices, resumes, business cards, media kits, posters, logos, merchandise, and more. A lot of the available templates, content, and fonts are free! When you are working with specific branding guidelines, the pro account will also allow you to upload and use custom fonts (learn more about our top paid/premium tools here!) 

Advanced graphic designers might find the toolset a little too restrictive due to a high level of user friendliness, but overall Canva is a fantastic design tool.

2. Clockify

Clockify is a free, powerful time tracker. It’s easy to use to keep track of hours for multiple clients, projects, and team members. There are options for billable vs non-billable hours, along with the ability to set variable hourly rates. You’re able to run and save reports on your hours and rates as well. One of our favorite features is the choice of a running timer, a time-punch editor, or a calendar view. You can even integrate your time punches with your existing Google calendar! 

3. Best-Hashtags

Best-hashtags.com is a search engine for social hashtags. It’s a quick and easy way to find new and trending hashtags. You can also search for topics to find relevant hashtags to add to your upcoming social posts. Finally, you can see rankings of related hashtags ranked by post volume, so you’re able to choose tags that are appropriate for your audience size.

Unfortunately, it’s unclear how their “Top 10” hashtags are ranked, as the data they serve is only basic (and isn’t always up to date). But for a free tool, best-hashtags is a fantastic way to add some data-driven direction to your hashtag choices.

4. Unsplash

Unsplash is a website that claims to have “beautiful, free images gifted by the world’s most generous community of photographers. Better than any royalty free or stock photos.” While the definition of “better” is subjective (we also use traditional stock photos from Adobe Stock and Shutterstock), it’s definitely true that you can find photos on Unsplash that look less posed. We often find that the photographers and models seem to be having more fun. The crowd-sourced, semi-professional photos also seem to come from a wider variety of locations outside the United States, adding some well-needed diversity to the stock photo world.

5. WordPress / Underscores.me

WordPress is a popular open source content management system that helps you build websites and blogs. It currently has the claim to fame of providing the back-end for 41% of the web. WordPress has a plethora of powerful plugins, a wysiwyg editor, and a whole industry of themes–both paid and free. If you are a developer or designer looking to build a custom theme yourself, we recommend starting with Underscores.me, another open source project that acts as a responsive “starter” theme. Hacking Underscores into your own custom theme gives you more control than relying on theme builders. Either way, WordPress has security and user management built right in, so you are free to focus on design and/or results!

WordPress is easy to recommend. Many clients already know or want it, it’s highly customizable, and it integrates well with many other tools. WordPress sites don’t have the greatest reputation for page-speed on mobile, but its many pros outweigh the cons. And it’s free!

Conclusion

We hope you found our top 5 free marketing tools online list helpful! Feel free to share it with any small businesses or entrepreneurs looking to step up their marketing efforts without spending a lot of money. 
Of course, free tools can only go so far. Check out the list of our top 5 paid/premium marketing tools to see what you can get by investing some money in your tools. Not looking to learn new tools, but still need results? Consider hiring INGKY for your digital marketing needs. You can see our services or contact us if you would like a free quote!